About the Farmington Mercury

Welcome to The Farmington Mercury

At The Farmington Mercury, we’re more than just a news website—we’re a movement. Our mission is to provide Farmington with accurate, insightful, and meaningful local news, covering politics, zoning, and Board of Education updates that truly matter to our community. We believe in transparency, integrity, and the power of informed citizens.

Our Journey

We’re in the Alpha phase, just starting, and we’re inviting you to join us on this exciting journey. We are building this business in public, sharing our successes and our stumbles along the way. Mistakes will happen, but we promise to learn from them and grow stronger together.

Why We’re Different

We stand firm on our principles in a world dominated by monoliths like Google, SEO-driven content, and the race to the bottom perpetuated by competitors like Patch and Lee Enterprises. We reject clickbait and sensationalism, focusing instead on delivering well-researched and relevant news.

Local businesses often find themselves lost in the digital landscape, unsure how to effectively reach their audience without exploitation. At The Farmington Mercury, we aim to bridge that gap, helping local businesses connect with our community meaningfully.

Our Goals

Our immediate goal is to reach 1,000 email subscribers—1,000 engaged and informed members of the Farmington community who trust us to keep them updated on the issues that impact their lives. Building a solid foundation of loyal readers can create a sustainable and impactful news platform.

Join Us

We can only do this with you. As we build The Farmington Mercury, we want you to be part of our story. Subscribe to our newsletter, follow us on social media, and engage with our content. Your feedback and support are invaluable as we strive to create a news outlet that truly serves Farmington.

Together, we can make a difference. Together, #WeAreFarmington.


Our Principles

  1. Transparency: We believe in building in public, sharing our journey with our readers every step of the way.
  2. Integrity: Our commitment to accuracy and depth in reporting is unwavering.
  3. Community: We are dedicated to serving Farmington, highlighting local stories, and supporting local businesses.
  4. Innovation: We are not afraid to challenge the status quo and explore new ways to deliver news that matters.

Thank you for being a part of The Farmington Mercury. Let’s build something great together.

-JB-