Who We Are
The Farmington Mercury is a privacy-first, hyper-local news site that believes good journalism doesn’t need a paywall—or a thousand trackers watching you read it. We’re published by Mercury Local, LLC, a small but feisty media company headquartered at 520B North Poplar St., Charlotte, NC 28202.
Our Vision
#LastToFirst – Always last to breaking news, always first in context.
We want to prove a local newsroom can thrive on depth, accuracy, and reader trust—no clickbait, no creepy data harvesting, ever.
What “Slow Journalism” Means
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Fewer stories, more substance. We’d rather explain one zoning vote thoroughly than rewrite ten press releases.
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Fact-checked coffee-break reads. You can finish our pieces in one latte and walk away smarter.
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Community over algorithms. We write for real neighbors, not search-engine bots (though hi, bots 👋).
How We Make Money (and Why You’re Not the Product)
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First-party ads & sponsorships. Local businesses reach local readers without third-party tracking pixels.
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Creative Commons license. Our original work is CC BY-ND 4.0, free to share in full with attribution—because information wants an audience, not a ransom note.
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No subscriptions—ever. Your wallet stays closed; your mind stays open.
Coverage Areas
| Beat | Why It Matters |
|---|---|
| Municipal Government | Where the budget rubber meets the pothole. |
| Development & Zoning | Because every new building has a backstory (and sometimes drama). |
| Schools & Civic Life | Future leaders, current bake sales—equally newsworthy. |
| Local Business | Shining a light on the folks who keep Main Street caffeinated, renovated, and vaguely solvent. |
Partner With Us
Got an ad idea, sponsorship concept, or story tip that deserves daylight? We build custom campaigns that respect readers’ privacy and actually get noticed. Drop us a line at ads@mercurylocal.com—or tape a note to our door.
Contact
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General & news tips: hello@mercurylocal.com
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Corrections: corrections@mercurylocal.com
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Press inquiries: press@mercurylocal.com
Mercury Local, LLC
520B North Poplar St.
Charlotte, NC 28202
The Farmington Mercury – Privacy first, journalism always.